I was in the session of promotion strategy in UCLA extension center Tokyo yesterday.
Students gave presentations on their promotion/mktg strategies for new business plan as imaginary entrepreneurs. Not so many students mentioned and planned investment to advertising activities for their business plans.
I guess this might often happen in the business planning.
The portion of advertising activities in marketing practice is much less than the people in the industry expected. On the contrary, this means there are lots of other ways to drive successful business. Make sense.
Which sides of practice do you stand on?