よみうりテレビ×ミスドの件でふと思い出して、少しプロダクトプレイスメント本に関してチェック。やっぱり2004年頃のブームだったんだなあ、と発行年を見て思った。
Handbook of Product Placement in the Mass Media:
New Strategies in Marketing Theory,
Practice, Trends, and Ethics
New Strategies in Marketing Theory,
Practice, Trends, and Ethics
posted with amazlet on 06.05.04
Mary-Lou Galician Best Business Book (2004/05)売り上げランキング: 689,133
Product Placement in Hollywood Films:
A History
A History
posted with amazlet on 06.05.04
Kerry Segrave Mcfarland & Co Inc Pub (2004/07)売り上げランキング: 868,948
Madison & Vine:
Why to Entertainment and Advertising Industries
Must Converge to Survive
(Advertising Age Books)
Why to Entertainment and Advertising Industries
Must Converge to Survive
(Advertising Age Books)
posted with amazlet on 06.05.04
Scott Donaton Mcgraw-Hill (2004/06/18)売り上げランキング: 437,207
