"Say it with flowers" これは、FTD(Florists's Transworld Delivery)が1917年に使ったコピーである。 FTDは花屋同士を結びつけ、花のデリバリーサービス（実際には地元の花屋で申し込みをし、送り先の近隣の花屋で組んでもらう）を行なっている事業体だ。日…

After the advent of the digital platform, any medias can't be separated in any terms of advertising and marketing activities. Imagine if you spend the budget to traditional TVCM, it increasingly interact other medias such as Google, Twitte…

Interesting. I was in the session of promotion strategy in UCLA extension center Tokyo yesterday. Students gave presentations on their promotion/mktg strategies for new business plan as imaginary entrepreneurs. Not so many students mention…