Consumer-Generated CM will work ? sets a ballot box in their website: "Will advertisers widely embrace having consumers create ads for thier brands?"

As I mentioned before, unauthorized CM created by consumers sometimes work well in the net and now are well-known as "viral CM." But advertisers/agencies don't agree that consumer masterpieces are great.

Regardless of "YES"or "NO", there will come a lot of CGCM and they'll work mo'better than now . Because they're created by creators who know very much of what consumers are interested in.

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